Free is a Compelling App Price Point!

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published 6 months, 9 days ago, submitted by brooklenox 6 months, 14 days ago

onlinemarketingrant.com — Want to share with you about what happened when we changed the price of Doodle Buddy from $2.99 to FREE. It blew us away. Hope it helps iPhone app marketers in some way.

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Comments:

This is really interesting - I've been reading that new ebook "Free" and it talks about the dramatic difference between your audience when you charge even 1 cent vs giving something away for free. Essentially, if you want a large audience you cannot charge them directly. Of course it is possible that if you want to have a smaller but higher quality audience you may want to charge even a tiny bit of money.

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MattjDrake 6 months, 11 days ago