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published 1 year ago, submitted by kannan kannan 1 year ago

mobileorchard.com — One of the most painful is the lack of feature-limited trials. Applications are either completely free, or the customer must pay up front, sight unseen. The proliferation of “Lite” applications is a direct result of this shortcoming. Publishers will often create two application versions: the first is fully functional but costs money, the second is “Lite” and comes with limited features but zero price tag. The goal is for prospective customers to try the free version first and then decide to buy the paid full version separately if they like it. Because free applications have greater exposure this approach is widely advocated as a means to increase visibility and grow sales. When building a game or other stateless application the approach makes complete sense. However, utility applications often maintain information entered by the device owner. Application authors are faced with a dilemma because the iPhone’s security sandbox prevents one application from reading another application’s files. Thus, when customers upgrade from the Lite application they are penalized by having to re-enter all data!

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